zach wamp’s new tv ad

This is by far the best TV advertisement that any candidate has produced for the Tennessee gubernatorial race.  Sometimes it does not work for a candidate to have an ad where he or she is not shown or where it is unclear what the overall message is that is being conveyed.  This is absolutely not the case in this commercial.

This commercial works because along with Wamp’s family, the other people in the video are very recognizable and popular, especially in Tennessee.  John Rich is the only figure who is remotely controversial and even that is a stretch.  It is one thing for a candidate to tell the electorate why they should be elected.  It is another for popular figures across the state to  explain why a candidate is best for the job.


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